Cirque du Soleil retains Touche PHD
By Adnews Staff
Cirque du Soleil has hired Touché PHD to handle media strategy and placement for its Canadian touring shows for the next two years. "Le Cirque saw in Touché a media partner that best understood our environment and our reality," said Marie-Ève Lafrenière, media manager for North America touring shows for Cirque du Soleil. "Touché possesses both the infrastructure and approach adapted to the Cirque's important challenges with respect to commercial communication." Touché PHD is the Montreal office of PHD.
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