TSC Stores retains Extreme Group
By Adnews Staff
Hardware retail chain TSC Stores has hired Extreme Group of Toronto as its agency of record. The firm will work to position the chain and launch their stores nationally. TSC Stores are aimed at consumers who live a rural lifestyle. Its products include home and farm maintenance items, as well as equipment for outdoor hobbies. Extreme won the account in a competitive review involving an unknown number of agencies. "It was Extreme's unique energy and vision for our stores and our brand, and belief that the key to success is to think like the consumer that really hit home with us," said Brent Palmer, marketing director at TSC Stores.
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