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Alberta Beef Producers hire AdFarm, Rare Method

Calgary-based Alberta Beef Producers has jointly hired AdFarm and Rare Method Interactive as its agencies of record. This is this first account win for these agencies since forming a business alliance in May. "Both AdFarm and Rare Method were able to offer Alberta Beef Producers a comprehensive and integrated marketing solution," said Barb Sweetland, promotions manager for the organization. "This supports our mandate of supporting beef producers in Alberta and the sustainability of our industry." The agencies will develop a marketing campaign intended to enhance the image of Alberta beef and promote the product as part of a healthy, active lifestyle. The campaign will also communicate the quality and care that goes into raising Alberta beef.

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