Santas Choice breaks television campaign
By Adnews Staff
Toronto-based mail order company Santas Choice will break a new television campaign today promoting its Christmas Hamper Program. The 60-second commercial, created by Northern Lights Direct Response Television, encourages viewers to order the hampers as holiday gifts, emphasizing that the hampers will be delivered in time for Christmas. “Santas Choice Christmas hampers are the answer for many of us who know how time-consuming and stressful holiday shopping can be,” said Ian French, president of Northern Lights. “DRTV will bring the Santas Choice brand into family homes and give viewers the opportunity to take advantage of the program to plan ahead for the holidays next year.” Northern Lights is also handling media buying for the campaign.