Canada Post releases new commercial
By Adnews Staff
Canada Post has released a new television commercial called “Growing Company” as part of its ongoing “You’ll find it in the mail” campaign. The ad, created by Publicis Canada of Toronto, highlights the importance of mail to small businesses. It depicts the growth of a small company through stop-motion animation. “Publicis has once again come up with a clever way to connect with our target audience, in this case entrepreneurs, to illustrate the important role Canada Post plays in the daily operations of a growing company,” said Catherine Riggins, director of marketing communications at Canada Post. “By utilizing the theme of aspirations, it makes an emotional connection and reinforces our relevance.” This is the third commercial in the campaign. It broke on Sept. 18 and will air nationally in English and French until November.