Brown-Forman sends more work to The Hive
US-based distiller Brown-Forman has assigned The Hive Strategic Marketing of Toronto the US brand and marketing account for a new product called Chambord Liqueur. The agency already handles promotional work for two other Brown-Forman products, Appleton Estate Jamaican Rum and Tuaca Liqueur, as well as special event and on-premise marketing activities for Jack Daniel’s Tennessee Whiskey. “We will be contributing to the thought leadership on this important new addition to the Brown-Forman brand family and we will also be responsible for creating brand experiences in the bars and restaurants and on the street where the brand makes direct contact with the consumer,” said Rick Shaver, vice-president of client services at The Hive. Chambord is a black raspberry liqueur produced in France. Brown-Forman purchased the brand earlier this year.