Media Profile hired to promote Jack Daniel's
By Adnews Staff
Alcoholic beverage company Brown-Forman has hired Media Profile of Toronto to develop a Canadian promotion for its Jack Daniel's whiskey brand. The effort is tied to the upcoming 160th anniversary of the brand. Media Profile will promoted the launch of a limited edition anniversary bottle and will manage two party events in Toronto and Montreal intended to mark the birthday of Jack Daniel. The promotion also includes a series of events at bars and restaurants that will occur nationally through September, as well as a sampling program at LCBO and SAQ locations in Toronto and Montreal today. "We are absolutely thrilled to be working with a brand as iconic as Jack Daniel's," said agency president Alison King. "Our record of success in staging incredible influencer parties and our recognized experience in promoting food and beverage brands makes this a perfect fit for Media Profile."