Le Soleil begins billboard campaign in Quebec City
By Adnews Staff
Newspaper Le Soleil has begun a fall billboard campaign in Quebec City. The effort consists of two three-dimensional vertical billboards from Astral Media Outdoor located on high-traffic commuter routes. The creative takes the form of two hands reaching out of the billboard to hold a copy of the paper. “To get results in outdoor advertising, you have to do things differently and dare to take some risks,” said Catherine Ekker, who handles promotions at Le Soleil. “That's why we chose a very striking creation that really captures the attention of motorists. The realism of the hands and newspaper add a lot to its impact. It's currently the only concept of its kind in Quebec.”
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