Rouge Campus adds murals to Canadian universities
By Adnews Staff
Montreal-based out-of-home company Rouge Campus has installed a new collection of mural-sized advertising displays on Canadian university and college campuses. The vinyl banners are located in high-traffic areas such as entrances, skylights, intersections and food courts. The company has formed exclusive agreements for this advertising format with 30 schools. Approximately 200 faces have been installed. “Along with the proliferation of advertising on campuses, we have seen a strong student-lead resistance to all forms of commercialization,” said company president Martin Poitras. “However, by focusing exclusively on areas that already have commercial presence, we have been able to reach agreements with school administrators and student leaders.”