Transcontinental, Weetabix promote healthy eating cookbook
Transcontinental Media and Weetabix Canada have begun a joint promotion in support of a CD cookbook called “Healthy Eating for Life.” The CD contains 125 recipes developed by Canadian Living and Coup De Pouce magazines. It will be distributed on packages of Weetabix and Weetabix Crunchy Wheat Flakes breakfast cereal. These packages will also contain subscription offers for the two magazines. The CD will be promoted with television advertising that will break on several specialty channels this month, as well as print advertising in the November issues of Canadian Living and Coup De Pouce and online materials on their websites.