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Jean Machine holds concert contest

Clothing retailer Jean Machine has begun a new promotional contest in Toronto called “Six in the City” in association with House of Blues Concerts Canada. The contest, which is aimed at consumers aged 12 to 24, is being promoted online and with in-store materials. Winners will receive trips for themselves and five others around Toronto in a branded British-style taxi. The trip will end at a Jean Machine store, where each will receive a pair of jeans. The winners will then be taken to one of three concerts: Nick Lachey, the Black Eyed Peas or the Family Values Tour. They will also receive dinner at the concert. The promotion was developed by The BrainStorm Group of Toronto.

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