AMF begins financial literacy campaign in Quebec
The Montreal-based Autorité des marchés financiers has begun a campaign called "Mes finances en tête," intended to improve financial literacy and provide information to Quebeckers on how to manage their personal finances. The content marketing campaign will run in LaPresse+ and LaPresse.ca, Le Soleil, Le Droit, La Tribune, Le Nouvelliste, Le Quotidien, Le Progrès, La Voix de l'Est, The Gazette, Le Journal de Montréal and Le Journal de Québec, as well as on Cogeco Media radio stations in Montreal, Quebec City, Outaouais, Mauricie, Estrie and Trois-Rivières. The content will cover topics such as fraud prevention, investing, insurance and retirement planning. The effort also includes a website at <http://mesfinancesentete.com>. The campaign will run until March 2017.
"We opted for a campaign with easy-to-understand content that focuses on areas of specific interest to consumers," said AMF president and CEO Louis Morisset. "Our aim is to encourage Quebeckers to take steps to better understand financial products and services so that they can make more informed decisions. We hope this campaign will help consumers see the AMF as an objective and accessible source of information for personal financial matters."