Nestle promotes children’s nutrition online
By Adnews Staff
Toronto-based Nestlé has begun an online promotion for its Nesquik brand in association with Transcontinental New Media. A special advertising section called “Nutrition for Kids” has been constructed at the CanadianLiving.com and CoupdePouce.com websites. The section contains information for parents about nutrition for children, including recipes and family activities. The section also contains a discussion area for parents to share advice on getting children to adopt good nutrition habits, and an area where parents can submit questions to a registered dietitian. The section is being promoted with online ads on the Mochasofa group of websites. The campaign and media buy were developed by ZenithOptimedia.
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