High Road named agency of record by Sierra Systems
By Adnews Staff
Sierra Systems, a Vancouver-based information technology and business consulting company, has appointed High Road Communications of Toronto its public relations agency of record. In addition to PR, High Road will conduct media and analyst outreach programs intended to raise awareness of the brand in Canada. “In High Road Communications we’ve found a public relations team that is just as passionate about technology and business solutions as we are,” said David Smithers, vice-president of public relations at Sierra Systems. “We’re confident that the combination of their industry knowledge and dedication to their clients will help us to best reach our audience and further grow our business.”
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