McCain Foods retains Taxi as agency of record
By Adnews Staff
McCain Foods Canada has appointed Taxi of Toronto its agency of record. Taxi won the assignment based on previous work done for the company on a project basis. The agency will be responsible for strategic planning, creative development and production for television, radio and print advertising. “In response to the exceptional results Taxi has delivered on several projects, we are pleased to formalize our partnership with an agency recognized for its insightful work,” said Mark McCauley, vice-president of marketing at McCain. Taxi has worked on the launch of several McCain products, including Cool Quenchers, Fruit Smooth-eez and Oven Roasts.
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