PFIZER CONSOLIDATES OTC ACCOUNT
By Adnews Staff
TAXI Advertising & Design of Toronto launched a national TV campaign last week for Pfizer Canada's Gynecure and Visine over-the-counter drugs. TAXI was given the two products earlier this year without a review. It already had Trosyd treatment for athletes foot and Reactine allergy medication. The move consolidates all of Pfizer's $8-million OTC business with TAXI. It had been divided between TAXI and Cossette Communication-Marketing's Toronto office, with PR being done by Advance Planning & Communications of Toronto.
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