WHITE ROSE GOES WITH ONE AGENCY
By Adnews Staff
Prism Communications of Toronto announced Friday that it had quietly taken over the $2-million White Rose Crafts and Nursery Sales Ltd. ad account last month. The assignment is for both creative and media. Previously the nursery and crafts retailer used creative agencies on a project basis and had Media Buying Services of Toronto placing media. The retail chain has 35 White Rose stores in Ontario and 8 W.H. Perron locations in Quebec.
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