WPP HANDED ICO GLOBAL ACCOUNT
By Adnews Staff
ICO Global Communications of the U.K has given its global marketing and PR account to British-based WPP Group. ICO is a telecommunications company owned by a group of investors from around the world. By the year 2000 it will have 12 satellites in orbit and offer voice, data, fax and paging services. WPP has set up a "virtual" company to service the ICO account, made up of staff from J. Walter Thompson, Hill & Knowlton, Sampson Tyrrell Enterprise, Metro G Force and Research International. WPP will handle brand building, brand identity, PR, investor and government relations and specialist communications projects.
« Back Next »
Comments
blog comments powered by Disqus