Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Spafax creates new business unit

Toronto-based custom publisher Spafax has created a new "Luxury Brands" unit to handle work for clients including Fairmont Hotels & Resorts, Bombardier Business Aircraft and Mercedes Benz Canada. "With both potential editorial and business synergies, we can better support our clients' brands, grow our existing relationships and reach into new media in a more complete fashion," said Katrin Kopvillem, managing director and publisher at Spafax. "This also allows our sales teams to approach national and international luxury brands with a compelling offer. With this strategy, we will have an industry-leading proposition. The creation of this unit is unique and allows us to be better positioned to grow our business in the luxury sector." To unit will be headed by executive editor Charlene Rooke. She was most recently at Western Living. Prior to that, she was editor of EnRoute magazine. Spafax is a division of WPP Group.

« Back Next »

Related stories Comments