New Brita campaign begins
By Adnews Staff
Clorox has begun a new television campaign for its water filtration brand Brita to coincide with Earth Week. The 60-second commercial, called "Change," was developed by DDB Canada of Toronto. The ad is aimed at users of bottled water and demonstrates the number of plastic water bottles purchased by the average Canadian in a year by showing them piled up inside various rooms of a house. The campaign promotes Brita filtering products as a more "responsible" way to drink water.
« Back Next »
Comments
blog comments powered by Disqus