Ben & Jerry's begins search for new flavour name
By Adnews Staff
Ice cream maker Ben & Jerry's has begun an online promotion in Canada to find a name for its new flavour. Consumers are encouraged to suggest a name at the company's Canadian Facebook fan page. Visitors will also be able to vote on names at the same page from July 2 to July 16. The winner will receive a year's supply of the new flavour, which is currently on-sale under the temporary name "We are Waffling." As part of the initiative, the company will conduct product sampling programs in Vancouver, Toronto and Montreal in May. "We are excited to see some amazing suggestions," said Shoshana Price, brand manager at Ben & Jerry's. "We want to empower our fans and give them the opportunity to show their creativity and wit, as well as their good taste." Ben & Jerry's is a subsidiary of Unilever.