Knightsbridge Human Capital conducts branding campaign
By Adnews Staff
Executive search firm Knightsbridge Human Capital is conducting a new marketing campaign, developed by Yield of Toronto. According to the company, this is its first major brand initiative since going into business nine years ago. The campaign consists of backlit posters at Toronto City Centre Airport, website banners and print ads in newspapers, airline magazines and trade publications. The national campaign is running in English and French. "The campaign was built around the idea of the 'K-Factor,' a term Knightsbridge had used internally to describe the qualities of a great Knightsbridge team member," said Yield creative director Chris Torbay. "We realized that the K could be a powerful branding device in the campaign, building strong brand recall and top-of-mind awareness while demonstrating specific areas of core strength for Knightsbridge."