Sears promotes new website through Sun Media
By Adnews Staff
Sears has begun a multi-media campaign with Sun Media to promote its redesigned retail website at <http://www.sears.ca>. A series of vignettes will run on Sun TV and attached to streaming video at the Canoe.ca website. Print ads will run in the Toronto Sun and 24 Hours. The campaign will also include a wrap-around ad in 24 Hours. In addition, Sun TV will produce a 30-minute television program called “Retail Revolution: The Sears Story,” which will present the history of the company and its plans for the future. Sun TV is owned and operated by TVA Group.
« Back Next »
Comments
blog comments powered by Disqus