Astral Media prepares Summer Chill tour
By Adnews Staff
Astral Media will begin its fourth annual “Summer Chill” traveling promotion in support of Family Channel on July 1. The national tour will stop at parks and recreation areas to conduct games and contests aimed at children and families. One activity will be a karaoke competition, after which participants can view their performances on the Family.ca website. The events will be hosted by two spokescharacters called The Chills and a third called Luke Warm. These characters will produce a weekly video podcast about the tour that will also be hosted at the website. As part of the channel’s “Psychedelic Summer” programming promotion, postcards and vinyl glass wraps will be distributed at each event. Recipients can submit a code from these items through the website to enter a draw for a prize package. The wraps change colour when applied to a glass of cold liquid. Recipients of wraps that turn a certain colour will also receive prizes. The community parks and recreation department that hosts the event judged to be the most fun will receive $10,000. The tour will begin in St. John’s and end in Vancouver on August 31. The event is being managed by TrojanOne.