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Family Channel resumes Stand Up campaign
By Adnews Staff
Toronto-based Family Channel has resumed its annual "Bullying Awareness Week" campaign for a fifth year. The initiative encourages children to "Stand Up" when they see bullying happen. The effort will include events at participating schools hosted by television personalities Alexandra Chaves and Josh Bogert. Students and teachers can enter online at Family.ca to win an event at their school. The campaign also includes a social media component that will run from Nov. 18 to 24. Family Channel is a property of DHX Television.
"Bullying remains a prevalent issue for kids across Canada, which is why we continue to highlight the problem through programming events on our network and by having our Family Channel stars share their own experiences with our viewers," said Joe Tedesco, executive vice-president and general manager of DHX Television. "We know from our research partners at PREVNet that bullying continues to adapt and by building on last year's social media campaign that put cyberbullying in the spotlight, we continue to promote positivity and awareness by reaching kids and tweens on platforms where bullying happens."