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Family Channel resumes anti-bullying campaign
By Adnews Staff
Toronto-based Family Channel has begun an awareness campaign called "Stand Up" in the lead-up to Bullying Awareness Week. This will be the 13th year the specialty television channel has run this campaign. The initiative makes use of an original song by recording artist Shane Harte that seeks to convey a positive message to young people. The song will be released on the Family.ca website this week, followed by a video later this month. In addition, visitors to the website can enter a draw for an anti-bullying rally at their school. Four schools will host events, which will be hosted by Family Channel personalities Deepa Prashad and Trevor Tordjman. The contest will run until Oct. 1. The campaign was developed in association with anti-bullying organization PREVNet.
"After thirteen years, it's amazing to think about the thousands of kids who have been positively impacted by Family Channel's Stand Up campaign, and the incredible collaboration that occurs between Family, our research partners at PREVNet, our network celebrities and our dedicated fans that makes this campaign thrive," said Joe Tedesco, senior vice-president and general manager of DHX Television. "Shane Harte, who performs the Stand Up anthem, is a new face to the network this year and is just one of the celebrities lending their incredible voice and influence to empower Canadian youth."
Bullying Awareness Week will run from Nov. 16 to 22. It will comprise themed programming intended to inspire youth to speak against bullying in their communities. Family Channel is owned by DHX Television.