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Adidas Canada readies World Cup tour

Toronto-based athletic apparel company Adidas Canada will conduct a promotional tour this month tied to the World Cup soccer tournament. The promotion, called the “+10 World Cup Tour,” will visit Vancouver, Edmonton, Montreal and Toronto between June 9 and July 9. Attendees will be invites to test their soccer skills and participate in coaching clinics, watch amateur games and play video game soccer tournaments. Consumers will also be invited to visit a website at <> to enter a draw for World Cup tickets. The tour will end with a free television broadcast of the World Cup final match at the Rogers Centre in Toronto on July 9.

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