TROPIKA SEEKING DIRECT MARKETING AGENCY
By Adnews Staff
Tropika Canada of Toronto is looking for a direct marketing agency to promote its new Chudleigh's Apple Cider and Chudleigh's Apple Juice, chairman John Ashbee told Adnews last week. A selection will be made in about a month and Tropika wants to launch the direct mail portion of a launch campaign in about eight weeks. The company introduced the two chilled juices to Ontario last week. They will be in Quebec and B.C. by the latter part of summer. In-store sampling and in-store couponing for the drinks began last week. It is being done by Actmedia of Toronto. Cooper & Williams of Toronto designed the coupons. The Cundari Group of Toronto is doing PR.
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