BODDINGTONS POURING IN DRAFT FORM
By Adnews Staff
Labatt International Brands put its Boddingtons British beer on tap in Toronto last week. Point-of-sale advertising such as tent cards and posters are being used to promote the brand. The advertising was created by Bartle, Bogle & Haggarty of London, England. Boddingtons has been available in Canada in cans since July, 1994. Labatt is considering taking Boddingtons draft to other provinces next year. The beer is made by Boddingtons Brewery of Britain and distributed in Canada by Labatt. Boddingtons Brewery is owned by the Whitbread Beer Company, which distributes brands such as Labatt Blue, Labatt Ice and Interbrew's Stella Artois.
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