COHEN SIGNS ON FULL TIME WITH NEC
By Adnews Staff
NEC Technologies Canada handed its ad account to The Cohen Group of Toronto last month. The agency had been handling projects for NEC for 18 months and was given the account without a review. Cohen will handle advertising for specific products and services. NEC's U.S. agency, Hampel-Stefanides of New York, does North American image advertising. Houston-Effler of New York handles North American media buying for corporate campaigns. According to figures from U.S.-based International Data Corp., NEC was the fifth largest shipper of PCs and servers worldwide in 1995.
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