MACLAREN TAPS GANSER TO HEAD NEW DIVISION
By Adnews Staff
MacLaren McCann of Toronto is splitting up its relationship marketing group into two divisions in mid-May. One of the new divisions, MacLaren McCann Direct, will handle direct marketing. MacLaren has hired Kay Ganser, now president of Vickers & Benson Direct, to head the new unit. Current relationship marketing group head Rick Janes will be general manager of the other new unit, to be called MacLaren Sports & Entertainment. This operation will concentrate on sponsorships. Ganser has been with V&B since February, 1994. She has more than 20 years experience in advertising and direct marketing in Canada and the U.S. She established the Canadian direct marketing arm of Backer Spielvogel Bates (now Bates Canada) in 1988.
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