FIVE AGENCIES GO AFTER FEDERAL DEPARTMENT
By Adnews Staff
Five ad agencies are vying for the federal Canada Retail Debt Agency account, which includes Canada Savings Bond advertising. The Debt Retail Agency is part of the Department of Finance. Two Montreal agencies are shortlisted: BCP and Groupe Everest Communication and Marketing Consultants. Groupaction Marketing of Montreal is doing a joint pitch with Gee, Jeffery & Partners Advertising of Toronto. Vickers & Benson Advertising of Toronto is also competing for the business. A decision should be made at the beginning of June.
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