TV SPOT DEALS WITH NICOTINE PANIC
By Adnews Staff
SMW Advertising of Toronto is the ad agency behind the mini-drama now running as a national TV commercial for Hoechst Marion Roussel Canada's Nicorette chewing gum, an aid for smokers who are trying to quit. In the past SMW ran a 60-second TV spot that looked more like an abbreviated infomercial. The new commercial opens with a man in a bar surrounded by women who are smoking. As he looks around he is tempted - but not by the women. He begins to sweat, his heart starts pounding and his anxiety mounts. He dashes out of the bar and pulls out a package of Nicorette to control his tobacco craving. The spot ends with the man sitting happily in the bar. The announcer's last line is, "Nicorette, because you're bound to be tempted."
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