COLGATE PROMOTES NEW DEODORANT
By Adnews Staff
U.S.-based Colgate-Palmolive is spending over $20 million(US) this year to promote its new Speed Stick gel anti-perspirant and deodorant. Young & Rubicam of New York is handling the advertising. The product was launched in the U.S. last month. The company is seeing how the product does in the U.S. before bringing it north of the border, Canadian consumer affairs manager Julie Triolo told Adnews this week. Colgate-Palmolive is launching a U.S. TV campaign this month, also created by Y&R, for its Softsoap line consisting of antibacterial shower gels and hand soaps. In Canada Colgate only carries the hand soap, and relies on U.S. spillover advertising to promote it.
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