ELIZABETH TAYLOR COMES TO EATONS
By Adnews Staff
Elizabeth Taylor is making personal appearances in North American department stores to promote her new fragrance Black Pearls. The tour starts in New York on April 15. In the U.S., she is doing a seven-city circuit. In Canada she will appear only in the Vancouver Pacific Centre Eaton's store on Apr. 29. Black Pearls will appear at perfume counters early this month in North America. In Canada it will be available at Eaton's, Sears and The Bay. The launch will be backed by magazine ads and retail flyers created in-house by Elizabeth Arden Canada, the Canadian distributor of Black Pearls. The company is also relying on spillover TV advertising from the U.S.
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