CONFERENCE LOOKS AT RELATIONSHIP MARKETING
By Adnews Staff
Relationship marketing is the theme of the Canadian Direct Marketing Association's National Convention and Trade Show in Ottawa May 7-9. Keynote speakers include marketing 1:1 founder and president Don Peppers. He is also co-author of The One to One Future. Angus Reid Group chairman and CEO Angus Reid and David Shepard Associates president and founder David Shepard will also hold seminars. Political commentators Edward Greenspon and Tony Wilson-Smith will provide an analysis of current federal government policies and their effect on business. Greenspon is the Ottawa bureau chief of The Globe and Mail. Wilson-Smith is the Ottawa bureau chief for Maclean's magazine.
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