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SCUDDER DELIVERS WALK-IN SERVICE

By Adnews Staff

Mutual fund company Scudder Funds of Canada opened a walk-in centre in Toronto last week. To support the opening the company launched a bus shelter campaign that shows a full globe with the headline, "Now Open." At the beginning of the month, Scudder launched a teaser ad that featured an eclipsed globe with the headline, "Opening Soon." The ads were created by Saatchi & Saatchi Advertising of Toronto.

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