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TOYOTA CANADA PICKS UP GRAND PRIX

Toyota Canada's agency, Saatchi & Saatchi Advertising, shone at the 1995 Grand Prix awards show. Saatchi's TV commercial "It's More Than Just A Car" won the TV award of excellence. The commercial shows a range of Toyota vehicles and explains the hidden benefits of owning any one of them. Also, a TV spot from Saatchi for the Toyota Tercel won a silver trophy. The Grand Prix show is Toyota International's way of recognizing excellence in Toyota advertising around the world.

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