FRUIT JUICE YOGURT GOES WEST
By Adnews Staff
Yoplait of Montreal is bringing its Safari yogurt to Western Canada at the end of this month. The kid's treat is flavored with fruit juice. It comes in raspberry, grape, strawberry and fruit punch flavors. Safari yogurt was introduced in Ontario earlier this month. In both Western Canada and Ontario, free standing inserts and sampling are being used to support the launch. The yogurt has been in Quebec and the Atlantic provinces since last August. In those regions Yoplait backed the launch with billboards, bus shelters and magazine advertising, as well as free standing inserts. The advertising was handled by Allard Communication-Marketing of Montreal.
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