Yoplait breaks For the Better campaign
Dairy company Yoplait has begun an advertising campaign called "For the Better" in support of a new product called Yop Protein. The campaign, developed by Cossette and Vice Media, is aimed primarily at teen-aged consumers. It consists of four co-branded online videos and banner ads on Vice properties nationally. The creative depicts the lives of several young Canadians, with a focus on sports and social activities.