YEAR OF THE RAT CELEBRATION
By Adnews Staff
Justin Poy Media is selling ad space in the program book for the Chinese New Year Gala Fundraiser taking place on Feb. 23 in Toronto. Called Eve of the Rat, the event is raising money for Famous People Players and The Kidney Foundation of Canada. The program book, which will be distributed in 10,000 copies of Ming Pao Daily News on Feb. 26, will contain information about both charities. Famous People Players is a theatre group for the mentally and physically challenged. The evening will kick off the kidney foundation's March fundraising drive. The Mutual Group is the major sponsor of Eve of the Rat. It will use the occasion to launch its By Mutual Consent program, which encourages organ donation. Print, radio and TV ads from Justin Poy will be used. Other sponsors include Calyan Publishing Ltd. The Bank of East Asia, CHIN Radio, AM 1430 Radio and Fairchild Television.