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Famous People Players hires ThreeTimesThree
By Adnews Staff
Toronto-based theatre company Famous People Players has retained ThreeTimesThree, also based in Toronto, to undertake a rebranding project. The assignment includes the development of new positioning, a new logo and an accompanying tagline. The new branding is intended to depict the theatre as a memorable night out. The new materials will roll out into 2014, which will be the 40th anniversary of the theatre company. "The new branding platform reflects the core essence of the company," said to Mark Tawse-Smith, strategic director at ThreeTimesThree. "The bright colours and iconic shapes hint at what you'll experience during a performance."
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