Warner Bros. Digital has retained Crucial Interactive as its exclusive Canadian online sales representative. The Toronto-based company will handle advertising sales for online properties including TMZ.com, EllenTV.com, AndersonCooper.com, Toofab.com, ExtraTV.com and KidsWB.com. The agreement also includes the YouTube and mobile elements of these websites. "Being able to represent Warner Bros. in Canada is a tremendous opportunity for Crucial and addresses our clients' demands for extended visibility within select female demographics," said Petar Bozinovski, president of Crucial Interactive. "The collective reach of these sites is over three million uniques per month, with over 1.5 million being female. This presents an opportunity to expand our business into previously untapped female-skewing categories, including CPG."