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Crucial Interactive to represent BlogHer.com

Crucial Interactive of Toronto has become the exclusive Canadian advertising sales representative of New York-based BlogHer.com for the next two years. The site aggregates blog posts by and of interest to women, covering topics such as food, parenting, family, health and fashion. Crucial's agreement also extends to the site's mobile and tablet versions.

"This is a fabulous opportunity to address our clients' demands for extended visibility within the female demographic," said Petar Bozinovski, president of Crucial Interactive. "BlogHer attracts over 2.2 million unique visitors per month in Canada. We're now able to expand and accelerate our digital offerings to advertisers looking to reach females, by delivering custom integrations and lead discussions within this highly influential audience."

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