J&J INTRODUCES SKIN CREAM
By Adnews Staff
U.S.-based Johnson & Johnson's Ortho Pharmaceutical Dermatological division is launching a prescription skin cream called Renova. J&J says the cream will be available in Canada but isn't saying when. U.S. marketing plans for Renova are awaiting the approval of the Food & Drug Administration. DDB Needham Worldwide of New York will handle U.S. advertising. Its direct mail arm will be involved in the campaign, along with Rapp Collins, a sister Omnicom unit.
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