S.C. JOHNSON MOVES TO ONE AGENCY
By Adnews Staff
U.S.-based S.C. Johnson & Son has given its worldwide advertising account to Foote, Cone & Belding, wiping 27 other agencies from its roster. Billings are estimated to be as much as $350 million(US). The Toronto offices of FCB and DDB Needham Worldwide have both been working in Canada for the marketer of personal goods, household cleaners and insecticides. DDB is the biggest loser; its U.S. billings with Johnson are estimated to be about $60 million(US). Johnson has brands such as Raid, Pledge and Windex.
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