SOUTHAM, IBM WORK TOGETHER ON THE NET
By Adnews Staff
IBM and Toronto-based Southam Inc. are feeding on each other in a campaign to create awareness of their Internet services. Starting tomorrow, ads for Advantis Canada and Southam New Media will start running in Southam newspapers, in a campaign that is slated to run into the spring. The ads from Advantis, a division of IBM Canada, are designed to build awareness of the Canadian part of IBM's Internet access service, Worldwide Global Network. Southam New Media's ads have a 1-800 number people can call to obtain software that will launch them onto the Internet through IBM. When the computer user goes to the World Wide Web with this software, the home page for the Southam daily in his or her area appears on the computer screen. Southam's gain in the program is a build-up of traffic to its newspaper home pages. The papers involved initially are the Vancouver Sun, Vancouver Province, Edmonton Journal, Calgary Herald and Montreal Gazette. Others will follow next year.