CAMPBELL SOUP INCREASES AD SPENDING
By Adnews Staff
U.S.-based Campbell Soup Company is increasing its ad budget for its soups in the U.S., where it is launching a new TV campaign for its Chunky brand featuring hockey star Wayne Gretzky. The ads, which begin today, were created by FCB/Leber Katz Partners of New York. The TV spots will be supported by sweepstakes, coupons and merchandise offers, as well as radio and print ads. The campaign targets men and women aged 18 to 34. Campbell officials were unavailable yesterday to comment on marketing plans for Canada. In the U.S., the company has increased Chunky's advertising budget by a third, putting it is in the range of $10 million to $15 million. FCB won the Chunky soup account in Sepember. The business had been with Bates USA of New York. BBDO Worldwide's Toronto office has the account in Canada.