FOUR OUTSIDERS ON NADBANK COMMITTEE
By Adnews Staff
The Newspaper Marketing Bureau's NADbank committee has added four new members, marking the first time that the committee has included people from outside the newspaper industry. They will help steer NADbank, Canada's annual daily newspaper readership study, in new directions. The new members are: Carol Ann Gelinas, president of the Quebec Media Directors' Council; Anne Meyers, media director for Eaton's Canada; Janet Finlay, manager of marketing research for Canadian Tire Corporation; and Lorraine Hughes, media director of TBWA/Chiat Day in Toronto. The NADbank committee is looking at increasing product data to the study and is considering a possible "fusion experiment" with the PMB Print Measurement Bureau which measures readership of magazines and national newspapers in Canada. The Newspaper Marketing Bureau announced in July that would be looking for more help in putting together NADbank. It made the announcement a day after PMB revealed it was starting a daily newspaper study in Quebec, prompted by the exit of seven disgruntled dailies in that province from NADbank. The newspapers are all clients of the Montreal-based sales rep firm Probec which is a sponsor of the new PMB study.