NADbank releases mid-year study
By Adnews Staff
NADbank has released its mid-year daily newspaper readership study for 2011 to 2012. The study includes data from the fall of 2011 and the spring of 2012 for Toronto, Montreal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton, Winnipeg, Halifax and London. According to the results, readership of daily newspapers in print and online remains stable in these markets. In Toronto, 75% of adults read the print or online edition of a daily newspaper each week, while 49% read one every day. Montreal has a weekly reach of 79% and a daily reach of 55%. In Vancouver the numbers are 80% weekly and 55% daily. Across the markets studied, the daily reach ranges from a low of 49% to a high of 64%, while the weekly reach ranges from 75% to 86%. "The results of this study confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers," said Anne Crassweller, president of NADbank. "Readers migrate between print and web editions of newspapers on a daily basis, however printed editions continue to be the most popular way to read a newspaper."